Running for Local Government? Here’s how your economic development team describes you…

Dallas Gislason
3 min readJul 31, 2022

A few months ago I started building a framework that I hope can help elected Mayors and Councillors be more effective by not just understanding their local economies better, but also how their economic development teams actually work.

I decided a good start would be to ask my economic development colleagues from a range of locations for their opinion on how elected officials can work more productively with their economic development office (which of course is a win for both!).

Making shopping districts more people-centric (through street closures, traffic calming, outdoor patios & other placemaking efforts) was one of the most-used tactics to aid with economic recovery due to the COVID-19 pandemic. Many cities have since made these changes permanent. Image by RD Law on Pixabay.

My survey of economic development professionals received responses from the USA, Australia, South Korea, and from every province in Canada. The majority (76%) of respondents were current economic development professionals working in municipal or urban settings, but some had served other capacities such as serving on economic development boards or as consultants in the industry.

Here are some of the questions I asked:

  • After a new Councillor or Mayor is elected, what are the best questions you wish they would ask you as they prepare their new strategic policy agenda?
  • What is the #1 priority area that an elected official at the local / municipal level should be emphasizing in the years to come (1–5 years) with regard to the local economy?
  • Which area(s) of the city’s economic development mandate are the most important for a Councillor or Mayor to understand in-depth?

..and a few others like that.

Unfortunately I’m not ready to release the findings just yet (I’m still going through the responses), but I thought a good sneak peak would be the answer to this question:

What top adjectives come to mind when describing the characteristics (attitudes, habits, actions, etc.) of an elected official who you would perceive as supportive of economic development?

Here are some of the words they used in response to this question:

Worldly

Innovative

Open-minded

Energetic

Entrepreneurial

Flexible

Open to policy change

Responsive

Willing to listen

Action-oriented

Coachable

Engaged

Supportive

Community-builder

Inclusive

Proactive

Business-friendly

Youthful

Analytical

Systems-thinker

Curious

Realistic

Optimistic

Available

Personable

Creative

Trustworthy

Motivated

Committed

Visionary

Patient

Hopeful

Positive

Adaptive

Relationship-focused

Humble

Play the long game

Inquisitive

Nimble

Transparent

Thoughtful

Active listener

Resilient

Imaginative

Fearless

Project Champion

Catalyst

Dreamer

Progressive

Forward-thinking

Non-traditional

Informed

Balanced

Strategic

Fair

Rational

And here’s a word cloud that demonstrates the frequency that the words came up (bigger font equals more frequent):

Note: Survey took place in late spring 2022. These results do not necessarily reflect my personal opinion. I aggregated responses to this question only and pasted into an online word cloud generator.

Next Steps

Elected officials obviously have many competing priorities, but understanding how their economic development mandates inform other elements of municipal policy can be instrumental in making them more effective on Council and on other bodies where they represent municipal interests.

If you’re running for or currently serving in local elected office, take some of these words to heart as you seek to understand your local and regional economy and the strategies available to take the economy forward by design and not default!

If you’d like to go deep into thought-leadership around city economies, I’ve compiled this list of who I think has influenced this field the most over the years. I’m curious about what books, leaders and other sources have influenced your perspectives on cities and their role as economic & innovation engines? Who’s missing from my list?

Thanks for reading & stay tuned for more results from the survey soon!

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Dallas Gislason

Write about how to make metropolitan-level economies more sustainable, inclusive, diverse and prosperous in the 21st century. Based in Victoria, Canada.